Melbourne Coffee Co
A taste of Melbourne
Melbourne’s iconic W-class trams were being left to rot away in warehouses.
We believed that the trams should be utilised in a way that celebrated them and their unique history.
With this in mind, we proposed purchasing and restoring a number of these trams and transforming them into a chain of authentically Melbourne coffee shops. These coffee shops will be known as Melbourne Coffee Co.
As well as being a coffee shop, each location will effectively become a mini museum paying homage to the heritage of the trams and Melbourne in general. A place to experience history, culture and great coffee.
Our plans have already created a wave of positive publicity.
Our founder
Michael Abdel
As a child, Michael loved spending the school holidays traveling the trams with his dad, who worked as a tram conductor. The trams hold a lot of special memories for him, so when he saw how they were being left to rust away, he felt like he couldn’t stand by and do nothing.
In his day-to-day life, Michael is the Founder and Executive Creative Director of The Sphere Agency. His experience spans more than 20 years, specialising in strategy that integrates brand, media and creative.
Very few can claim to know the food and beverage industry better than Michael. He helped guide Nando’s from a handful of stores to over 300 and then convinced Australia to finally fall in love with bubble tea through his work on Chatime and Tealive.
GEt in touch
For media or partnership enquiries, please contact us using the following form.